The award for the unlikeliest Twitter feud of the day goes to Sky Movies and League One club Doncaster Rovers.

The Yorkshire club aren’t winning many matches on the field at the moment, but their Twitter account just won over plenty of new fans after producing an absolute zinger in response to an unexpected put down from the Sky Movies account.

The feud was sparked by the tweet of an apparent Sky Movies user whose bio suggests he lives in Doncaster.

Whoever is running the Sky Movies account clearly did that bit of research before they responded. What they didn’t bank on was the fact that the official Rovers account was in on the conversation and the person who runs it is armed with a Yorkshire wit to quickly put them in their place.

Sky Movies back-tracked a little when they were called out, but not completely.

@drfc_official @kylefletcher7 @NetflixUK Touche! Although we like Donny, and hope you can aspire for more than the third tier 😉

— Sky Movies (@skymovies) March 10, 2016

Twitter was quickly all over it.

@drfc_official @skymovies @kylefletcher7 @NetflixUK fight then pic.twitter.com/9vvy4F9Gn5

— Oliver Hudson (@oliverhudson1) March 10, 2016

@drfc_official @skymovies @kylefletcher7 @NetflixUK ouch!

— Robbie Andrews (@RAndrewsjourno) March 10, 2016

And some Donny fans were glad to be able to celebrate some sort of win during a season in which they are fighting against relegation.

@drfc_official @skymovies @kylefletcher7 @NetflixUK go on donny rip em, let's win something

— karl tracey (@Karldrfc68) March 10, 2016

But as quickly as the Twitter storm whipped up it was gone again and the Doncaster Rovers account went back to reporting on the thoughts of their manager Darren Ferguson – whose dad wasn’t short of a decent comeback during his Manchester United days.