This might go down as an April Fool’s double bluff for the ages.
Leicester City appeared to tease its fans during the usually prank-filled morning by saying Chairman Vichai Srivaddhanaprabha will be buying fans beer and doughnuts for this weekend’s game.
Except, come midday, they revealed that was exactly what the Thai billionaire was doing to celebrate his birthday.
Yes, that’s right, any Foxes fans flocking to the King Power stadium on Sunday to see their team take on Southampton will be entitled to a Krispy Kreme doughnut and a Singha beer.
Or, if beer isn’t your thing, you can get a free bottle of water instead.
It pretty much proves that there is no-one having a better time than Leicester City fans right now, as their side also sit five points clear at the top of the Premier League.
The club’s chief executive Susan Whelan said: “This is another very generous gesture from the owners of the Club. Mr Vichai and Top will arrive to the UK for the game versus Southampton this weekend, and then return to Thailand on Sunday evening, just to be with us and to support the team on Sunday.
“There are many special bonds that exist at our Football Club – between the players, the staff, the owners and the fans – and that’s been vital to the incredible season we’ve had. Everywhere we go, people are talking about it.
“We’re entering the run-in to the end of the season now, so that bond is going to be as important as it’s ever been in the next seven games, and the support of our fans is an essential part of the final push.”
Under-fire chairmen across football should take note – this is how you win over fans.
Leeds United supporters felt particularly stung, after the so-called Pie Tax left them having to pay extra for tickets to cover food and drink, regardless of whether they planned on buying it.